Sunday, February 24, 2019

ETHICS AND TECHNOLOGY

Businesses today are technology and innovation driven. There is huge competition in the sphere and therefore like other industry or business function ethics is essential here also. Specially because ethics by itself is only a tool to create and doesn’t know ethics or morals!

Every day we have innovative products and services that announce their arrival in the market place and others
that go obsolete. It is this technology and innovation that leads to ethical issues, considering the competition to stay ahead by innovating is immense. Issues like data mining, invasion to privacy, data theft and workplace monitoring are common and critical.
In technology we speak of ethics in two contexts; one is whether the pace of technological innovation is benefiting the humankind or not, the other is either severely empowering people while choking others for the same. Technology, for example, has drastically replaced people at work.
In the first case we are compelled to think about the pace at which technology is progressing. There are manifold implications here, be it things like computer security or viruses, Trojans, spam’s that invade the privacy of people or the fact the technology is promoting consumerism.
Nowadays data storage is primarily on computer systems. With the advent of internet technology the world has got interconnected and data can be accessed remotely by those who are otherwise unauthorized to do the same. This is one of the pitfalls of innovation. The other one i.e. the pace of technological change also raises the question of ethics.
New products make their way and leave the existing ones obsolete. In fact technological change and innovation is at the heart of consumerism, which is bad for economy and environment in general. The recent economic downturn makes up for a very good example.
Increasingly technological products are adding up to environmental degradation. Computer screens, keyboards, the ink used in the printers are some of the ways in which technology is polluting the environment. All these produce toxins that cannot be decomposed easily.
The other major issue in technology that brings in ethics is interface between technology and the computers. Many scientists are of the opinion that the world will come to an end with a war between the humankind and the technology. Technology they say will advance to an extent beyond the control of those who have made it!
No doubt technology has replaced people at work and made certain others redundant. On the flip side many people have been raised to power while others have been severely handicapped. The latter is especially true for third world countries. New manufacturing processes that are outsourced either replace manpower there or either exploits the latter in the name of employment by engaging them cheaper prices.
Technology has also made inroads into the field of medicine and life care. New cloning techniques, genetic modifications or other life saving drugs need continuous monitoring and surveillance. Bioethics has thus emerged as ethics in the field of medical technology.
Whereas we cannot talk of controlling technology and innovation, the better way is to adapt and change. The role of ethics in technology is of managing rather controlling the same. Continuous monitoring is required to keep track of latest innovations and technological changes and for ensuring fair practices.

Saturday, February 23, 2019

ETHICS IN ORGANISATION



ETHICS IN ORGANISATION
The term “ethical behavior” refers to how an organization ensures that all its decisions, actions, and stakeholder interactions conform to the organization’s moral and professional principles. These principles should support all applicable laws and regulations and are the foundation for the organization’s culture and values. They distinguish “right” from “wrong.”
Senior leaders should act as role models for these principles of behavior. The principles apply to all people involved in the organization, from temporary members of the workforce to members of the board of directors, and need to be communicated and reinforced on a regular basis. Although there is no universal model for ethical behavior, senior leaders should ensure that the organization’s mission and vision are aligned with its ethical principles. Ethical behavior should be practiced with all stakeholders, including the workforce, shareholders, customers, partners, suppliers, and the organization’s local community.
While some organizations may view their ethical principles as boundary conditions restricting behavior, well-designed and clearly articulated ethical principles should empower people to make effective decisions with great confidence.
There are 8 elements of organisation:
1.      RESPECT: As an entrepreneur building a business, you need to respect yourself and surround yourself with people you can respect.
2.      HONOR: good people are the fundamental part of good ethics. In an organisation we should give strong attention to good performer because these are the people who have helped you to become successful.
3.      INTEGRITY: do not lie, steal, or cheat. Make your word your bond and always stand by your word.
4.       CUSTOMER FOCUS: A company is nothing if it does not have customers. Also if a company does not produce what people want then it ultimately results in the loss of business.
5.      RESULTS-ORIENTED: You would not be an entrepreneur if you weren’t focused on the results already. Work on achieving your results within your company value.
6.      RISK-TAKING: great companies attract employees who are willing to take risks, and they encourage, support and reward them for taking calculated risks. When the risk pays off, then share the rewards with those who produced.
7.      PASSION: Great organisations are comprised of people who have a passion for what they are doing. These are the people who are working for you.
8.      PERSISTENCE: people in awesome organisations have the will to persist. They will keep working even when the results are not what they hoped, or when customers refuse to buy. Their persistence is tied to their passion and they continue to take risks.

Tuesday, February 19, 2019

ETHICS IN MARKETING

MARKETING:- it is an art and science of exploring, creating, delivering values to satisfy the needs of a target market at a profit.


ETHICS
:
- it means an art and science of determining good or bad, right or wrong of a single person or group of people.it applies to different spheres such as in product pricing etc...


when an organisation behaves ethically it creates positive attitude in the employees and also in the firm as a result of which its products and services become valuable and also

creates trust with stakeholders.
There are various reasons why we need ethics in marketing because when an organisation behaves ethically it develops positive attitude in customers about the firm, its products, its services. ethics in marketing is very important in order to build good image of firm in the minds of customers , employees, and stakeholders and the society where the organisation operates.



4 P's in marketing:-



















1.PRODUCT:-
  • customer safety.
  • product liability and reliability.
  • designing for special needs.
2.PRICE AND PACKAGING:-
  • label information.
  • packaging safety.
  • price fixing.
3.PRODUCT DISTRIBUTION:-

  • distribution of product and services from manufacture to wholesales and retailers and then to consumers.
4.PROMOTION(BRANDING):-

  • it is communicating link between seller and buyer for the purpose of influencing.


UNETHICAL PRACTICES:-

  • many retailers sell products that have crossed expiry date which is unethical.
  • promising shipment when knowing delivery is not possible.
  • most drug stores would give too many drugs without prescription from a qualified doctor which is also unethical.
  • products are moved in unsafe vehicle which is unethical.