ETHICS IN MARKETING

MARKETING:- it is an art and science of exploring, creating, delivering values to satisfy the needs of a target market at a profit.

ETHICS:- it means an art and science of determining good or bad, right or wrong of a single person or group of people.it applies to different spheres such as in product pricing etc...

when an organisation behaves ethically it creates positive attitude in the employees and also in the firm as a result of which its products and services become valuable and also

creates trust with stakeholders.
There are various reasons why we need ethics in marketing because when an organisation behaves ethically it develops positive attitude in customers about the firm, its products, its services. ethics in marketing is very important in order to build good image of firm in the minds of customers , employees, and stakeholders and the society where the organisation operates.

4 P's in marketing:-

1.PRODUCT:-

• customer safety.
• product liability and reliability.
• designing for special needs.

2.PRICE AND PACKAGING:-

• label information.
• packaging safety.
• price fixing.

3.PRODUCT DISTRIBUTION:-

• distribution of product and services from manufacture to wholesales and retailers and then to consumers.

4.PROMOTION(BRANDING):-

• it is communicating link between seller and buyer for the purpose of influencing.

UNETHICAL PRACTICES:-

• many retailers sell products that have crossed expiry date which is unethical.
• promising shipment when knowing delivery is not possible.
• most drug stores would give too many drugs without prescription from a qualified doctor which is also unethical.
• products are moved in unsafe vehicle which is unethical.